Storyboard

 

Storyboard Continued

 

Magazine adverts

Photographs depict unlikely situations in terms of dance genre. Blurring the lines of stereotypes

Ambient advertising

Each ambient makes use of an element associated to dancing, the element is placed in such a way that the person using the element looks like a dancer (despite age/race/gender)

 

Digital Advertising

A Facebook app that acts as a sort of dress up doll. Users place their own photographs and change their outfits according to dance genre and once the figure is dressed the user can choose any music genre